Apr 19, 2019
Customers use an increasing number of channels in their buying journey is now the norm, which poses challenges for online retailers as they try to provide as consistent of an experience across each channel as they can.
Consumers are simultaneously on their phones while a computer is open and their smart TV is on. They’re price checking products in your store with Amazon and checking Instagram notifications at the same time.
A completely seamless shopping experiences will soon be the bar by which retailers are measured. If you don’t think your competitors are making moves there, you’re sadly mistaken. The foundations must be laid now to meet customers’ expectations for unified commerce experiences.
Today we’re talking with retail strategist, consultant and CEO of enVista Jim Barnes on why order management is the key to unifying commerce and optimizing customer engagement.